MAIN ST CORRIDOR
Brockton, Massachusetts ยท Urban Revitalization Initiative

RECLAIM
MAIN STREET

A data-driven vision to reduce crime, address homelessness, attract investment, and build a safer, more vibrant downtown corridor for all residents.

847
Incidents YTD
23%
Vacancy Rate
95K
Residents
$2.1B
Dev Potential
Explore
The Challenge

Four Interconnected Problems

๐Ÿ”ด

Gun Violence

Shootings concentrated in the Main St corridor suppress economic activity and drive residents away. CPTED-based redesign can reduce incidents by up to 40%.

๐ŸŸ 

Drug Activity

Open-air drug markets deter businesses and residents. Mixed-use activation, lighting, and outreach create natural surveillance that displaces illicit activity.

๐ŸŸก

Homelessness

Visible homelessness requires housing-first solutions โ€” not displacement. Supportive housing near the corridor reduces emergency calls and builds community stability.

๐Ÿ”ต

Traffic & Safety

Poor pedestrian infrastructure discourages foot traffic. Road diets, protected bike lanes, and improved crosswalks make Main St safer and more walkable.

The Solution

Three Pillars of Revitalization

๐Ÿ—๏ธ

Smart Development

Mixed-use high-rises with ground-floor retail activate the street 24/7. Density brings the "eyes on the street" that naturally prevent crime while generating tax revenue for the city.

๐Ÿ›ก๏ธ

Crime Prevention by Design

CPTED principles โ€” lighting, sight lines, maintained spaces, clear property boundaries โ€” are embedded into every development proposal to reduce crime without increased policing.

๐Ÿค

Wraparound Services

Co-locating housing, job training, mental health, and substance use services near transit corridors addresses root causes rather than pushing problems to adjacent neighborhoods.

MAIN ST
WARREN AVE
BELMONT ST
N MAIN ST
PROSPECT ST
Shooting
Drug Offense
Homeless
Dev Zone

Main St Crime Corridor

2021โ€“2025 Incident Data ยท Brockton PD

Crime Type
Year
Incident Breakdown (YTD)
Shootings / Gun Calls
214
Drug Offenses
342
Quality of Life
189
Property Crime
102

๐Ÿ’ก CPTED Opportunity

Crime Prevention Through Environmental Design research shows that improved street lighting, active ground-floor uses, and maintained public spaces can reduce crime in a corridor by 30โ€“45% without increased police presence.

Social Services Layer

Homelessness & Support Infrastructure

The Root Cause Cycle

Homelessness, drug dependency, and crime are deeply interconnected. Displacement strategies simply move the problem. The evidence-based approach is to co-locate housing, treatment, and job support near transit corridors โ€” turning concentrations of vulnerability into stabilized, contributing neighborhoods.

Pathway to Stabilization

Outreach & Engagement

Street outreach workers build trust with unsheltered individuals, connecting them to services and building case plans before crisis escalates.

Emergency Shelter Access

Low-barrier shelter options with extended hours and on-site mental health services reduce exposure and provide stable ground.

Transitional Housing

Short-term supported housing in the corridor with structured programming โ€” the bridge between emergency shelter and independent living.

Permanent Supportive Housing

Mixed-income high-rise development along Main St should include 15โ€“20% affordable/supportive units per inclusionary zoning requirements.

Employment & Reintegration

Job training programs, small business incubators, and transitional employment with local developers create economic on-ramps for residents.

Current & Proposed Services
๐Ÿ 

Father Bill's & MainSpring

Emergency shelter ยท 59 Quincy St

ACTIVE
๐Ÿ’Š

Brockton Area FQHC

Substance use treatment ยท Main St

ACTIVE
๐Ÿง 

High Point Treatment Center

Mental health & recovery services

ACTIVE
๐Ÿ—๏ธ

Proposed: Main St Supportive Housing

60-unit mixed-income development w/ services

PROPOSED
๐ŸŽ“

Proposed: Workforce Hub

Job training, resume, and placement center

PROPOSED
๐Ÿšถ

Proposed: Outreach Coordination Center

Co-located street team base + daytime drop-in

PROPOSED

๐Ÿ“Š Key Stats

Plymouth County Point-in-Time count estimates 450+ unsheltered individuals in the Brockton area. Housing-first interventions reduce public emergency service costs by an average of $10,000โ€“$30,000 per person per year.

Development Opportunity Map

Main Street Corridor Parcels

Vacant, underutilized, and high-opportunity parcels identified along the Main St corridor. Click any card to view parcel details.

The 2030 Vision

A walkable, mixed-use Main Street corridor with active ground floors, 1,200+ new housing units (including affordable), improved pedestrian infrastructure, and a daytime population that supports 50+ new businesses. Crime prevention is built into the design โ€” not bolted on afterward.

๐Ÿš๏ธ
VACANT
120โ€“130 Main St
Downtown Core ยท Zoning: B-2 Commercial
0.4 ac
Up to 12
~$18M
๐Ÿข
UNDERUSED
60 Enterprise Dr
Near City Hall ยท Zoning: Mixed-Use
1.2 ac
Up to 8
~$42M
โœจ
HIGH OPPORTUNITY
Main St @ Crescent St
Transit Node ยท 3 min walk to Commuter Rail
0.8 ac
Up to 15
~$65M
๐Ÿ—๏ธ
PROPOSED
Belmont St Corridor
South Gateway ยท Mixed-Use Overlay Zone
2.1 ac
240+
~$98M
๐Ÿ…ฟ๏ธ
SURFACE LOT
Warren Ave Parking Lot
City-Owned ยท Redevelopment Ready
0.6 ac
Up to 10
~$28M
๐Ÿฌ
HIGH OPPORTUNITY
N Main St Commercial Strip
Gateway Corridor ยท High Visibility
1.5 ac
180+
~$55M

Why Brockton Is the
Smart Investment

35 miles south of Boston. A commuter rail city with a 95,000-person workforce, significant land availability, and a city government actively courting development partners. The upside is real โ€” and early movers capture it.

Distance to Boston
35mi
40 min on MBTA Commuter Rail
Land Cost vs. Boston
~8ร—
Lower per sq/ft than metro Boston
Population
95K
2nd largest city in SE Massachusetts
Median Age
36
Young, working-age demographic
Vacancy Rate
23%
Significant redevelopment runway
Dev Opportunity
$2.1B
Identified corridor potential
Why Invest Now
01

Commuter Rail Access

Brockton sits on the MBTA Middleborough/Lakeville line. As remote work normalizes, proximity to Boston at a fraction of the cost is a powerful market advantage.

02

Underpriced Land

Land values remain 8ร— lower than inner Boston neighborhoods at similar transit distances. First-mover projects in the corridor will set market comps for a decade.

03

City Incentives Available

Tax increment financing, MassWorks infrastructure grants, and Chapter 40B affordability pathways are available to developers who include affordable units.

04

Crime Reduction = ROI Protection

This revitalization plan addresses the #1 concern of retail and residential tenants proactively. CPTED design is built in, not bolted on after the fact.

Traffic & Footfall Data
๐Ÿš—

~18,500 AADT

Average Annual Daily Traffic count on Main St corridor (MassDOT). High vehicle exposure for ground-floor retail.

๐Ÿšถ

Walkability Opportunity

Current Walk Score of 72 โ€” above average, but pedestrian infrastructure improvements could push it to 85+, directly increasing residential lease premiums.

๐Ÿš‚

Commuter Rail Node

Brockton Station is a 5-min walk from the Main St corridor. TOD (Transit-Oriented Development) premiums of 10โ€“25% on residential units are well-documented nationally.

Ready to Explore Partnership?

The City of Brockton Office of Economic Development is actively seeking development partners for the Main Street corridor. Reach out to discuss incentive packages, site control, and public-private partnership structures.

Contact Economic Development โ†’
Step-by-Step

How to Build This in ArcGIS

Follow these phases to recreate this solution as a live ArcGIS Online Experience Builder site connected to real Brockton data.

PHASE 1 ยท DATA PREPARATION
01

Prepare Your Crime Incident Dataset

Your existing geocoded Excel file from the Brockton PD scraper is your primary data source. Before uploading, ensure it has these columns:

# Required columns in your spreadsheet: incident_date # YYYY-MM-DD format incident_type # e.g. "Shooting", "Drug Offense" address # Street address latitude # From your geocoding script longitude # From your geocoding script year # Extracted for filter widget
02

Publish Crime Data as a Hosted Feature Layer

In ArcGIS Online: go to Content โ†’ New item โ†’ From your device โ†’ upload the Excel/CSV โ†’ select "Publish this file as a hosted feature layer" โ†’ keep default options โ†’ Publish.

  • Name it: Brockton_PD_Incidents_2021_2025
  • Set sharing to Public (or your org) once ready
  • Enable time animation so filters by year work automatically
03

Add MassGIS Parcel & Zoning Layers

Go to Add โ†’ Search for Layers โ†’ ArcGIS Online and search for these ready-made layers:

  • MassGIS Parcels โ€” parcel boundaries statewide
  • MassGIS Zoning โ€” land use classifications
  • Or visit mass.gov/massgis and download Brockton shapefiles directly
  • For demographics: search ArcGIS Living Atlas โ†’ USA Census 2020
PHASE 2 ยท MAP CONFIGURATION
04

Build the Crime Heatmap in Map Viewer

Open your incident feature layer in Map Viewer Classic or the new Map Viewer:

  • Change Style โ†’ Heat Map โ€” set radius to 500ft, intensity to medium
  • Set color ramp: black โ†’ dark red โ†’ orange โ†’ yellow (matching the dark theme)
  • Add a Filter on incident_type โ€” this will power your sidebar filter widget
  • Save the map as: Brockton_Crime_Heatmap_2021_2025
05

Create the Development Opportunity Map

Build a second map for the development page:

  • Start with Dark Gray Canvas basemap
  • Add MassGIS Parcels layer โ†’ filter to Brockton city limits
  • Style by land use: Vacant = red, Commercial = amber, Mixed-Use = green
  • Add pop-ups: configure to show address, zoning, lot size, owner
  • Save as: Brockton_Development_Parcels
PHASE 3 ยท EXPERIENCE BUILDER
06

Create Your Experience Builder Site

Go to ArcGIS Online โ†’ Experience Builder โ†’ Create New:

  • Choose the "Launchpad" template โ€” it supports multi-page navigation with a sidebar
  • Theme: set background to #080c14, accent to #00c8ff
  • Logo: upload Brockton city seal or project branding
  • Enable Page Navigation โ€” create 5 pages matching this prototype
07

Configure the Crime Map Page

On the Crime Map page in Experience Builder:

  • Add a Map widget โ†’ connect to your Brockton_Crime_Heatmap web map
  • Add a Filter widget โ†’ link it to the map's incident_type and year fields
  • Add a Chart widget (bar chart) โ†’ field: incident_type, group by count
  • Link all widgets: Map โ†” Filter โ†” Chart so selecting a filter type updates both the map and the chart
08

Add the KPI Scorecards (Overview Page)

Use the Indicator widget for each KPI card:

  • Connect to your incident feature layer โ†’ set statistic = Count
  • For vacancy rate: connect to your parcel layer โ†’ calculate % with no improvement value
  • For demographics: use a Census Living Atlas layer โ†’ pull median income or population
  • Style each indicator with a colored background matching the dark theme
09

Embed a Story Map for Investor Narrative

Build a short ArcGIS StoryMap at storymaps.arcgis.com telling the investor story with images, maps, and text. Then:

  • In Experience Builder โ†’ add an Embed widget
  • Paste the StoryMap URL โ†’ it renders inline in your site
  • This gives investors a scrollable narrative without leaving the app
PHASE 4 ยท PUBLISH & SHARE
10

Configure Sharing & Custom Domain

  • Publish your Experience โ†’ share with Everyone (public)
  • Copy the published URL โ€” share this with city officials and investors
  • Optional: use a custom domain like brocktonforward.arcgis.com via ArcGIS Online org settings โ†’ Custom URLs
  • Embed on the City of Brockton website using an iframe if desired
11

Set Up Automatic Data Refresh

So the crime data stays current without manual uploads:

  • Schedule your brockton_police_log_scraper.py to run weekly (Windows Task Scheduler)
  • Use the ArcGIS Python API to overwrite the hosted feature layer automatically:
# auto_update_agol.py from arcgis.gis import GIS from arcgis.features import FeatureLayerCollection import pandas as pd gis = GIS("https://arcgis.com", "your_username", "your_password") item = gis.content.get("YOUR_LAYER_ITEM_ID") flc = FeatureLayerCollection.fromitem(item) # Overwrite with latest CSV from scraper flc.manager.overwrite("brockton_incidents_latest.csv") print("Layer updated successfully")
12

Present to Stakeholders

Suggested rollout order:

  • City Planning Dept first โ€” get their buy-in and any additional data access
  • Mayor's Office / City Council โ€” frame it as a public safety + economic development story
  • Developer community โ€” present at Greater Brockton Chamber of Commerce events
  • Public โ€” share via city social media, neighborhood associations, and local press
  • Use this prototype as a leave-behind PDF or presentation backdrop

You Have Everything You Need

Your crime data pipeline, geocoding workflow, and ArcGIS Online access are already in place. This is the next step โ€” turning raw data into a story that moves people to act.